Christina Drill
is a freelance copywriter skilled in working with iterative, collaborative, complex teams. With over 8 years of experience, she tells stories and designs experiences that challenge assumptions, foster empathy, and make people act. From 2021-2023 she worked at the world-famous design studio IDEO as a Senior Verbal Designer, where she elevated her background in copywriting to enrich all steps of the design thinking process, dipping her toes into research management and synthesis, organizational design, and brand.Before that her freelance clients included University of Miami, New York Magazine, VICE, Curology, Grand Marnier, Dannon and more. She also has over ten years of experience teaching writing to all ages. She is currently based in New York and accepting inquiries for freelance copy projects in which she can utilize her skills in design thinking and work collaboratively with a cross-disciplinary team. Whether she is crafting compelling narratives, creating a comms strategy, or developing the voice of a brand, she believes that robust human-centered storytelling has the ability to drive change.
Contact
drillchristina@gmail.com
CD INC 2023 - Senior Copywriter and Consultant
Story produced a mobile campaign for Back to the Roots xBolthouse Farms. Lead comms, wrote script and all copy.Lead verbal designer for the Brain Health Kit campaign, a multichannel public health collaboration with California State Department of Public Health to spread Dementia Awareness. Writer for SnorkelAI stealth project.
IDEO 2021-2023 - Senior Narrative Communications Designer
Clients: Estée Lauder, YouTube, SONY, Blue Mercury, Hanwha, Boston Society of Architecture, Abbott Diagnostics, Cities United, Transgender Law Center, Legal Aid Society
Created human-centered narratives that engaged clients + users, made strategy tangible, and brought design to life through a variety of narrative mediums. Used the design thinking process to design and execute brand strategy, brand identity, and naming for organizations,products, non-profits, and corporations. Created, designed, and wrote pitch decks, business development decks, website + UX app copy, video scripts,workshop curriculum, one-pagers, product copy, and research insights for presentations and deliverables. Collaborated with design researchers, interactive designers, and graphic designers from beginning to end of the design. thinking process. Project management of craft-related workstreams.
FREELANCE 2016-2021- Freelance Writer + Editor
Clients: Curology, The Spruce, Blume, NorthShore Connect, New York Magazine, VICE, The Miami Rail, Salon
Created long and short-form web and/or UX copy. Wrote researched articles about internet + popular culture.
GIRLS WRITE NOW 2014-2016- Senior Program Coordinator- Digital Media Mentoring Program
Managed a cohort of 85 mentees + mentors. Created curriculum and facilitated digital workshops that teach both writing and digital skills to NYC public high school girls. Helped secure and/or maintain partnerships with Parsons School of Design, Think Coffee, and Poetry Project as manager of Poets Collective and Mentee Enrollment Committee. Acted as liaison between organization and Parsons New School of Design. Sent a lot of e-mails.
EDUCATION
University of Miami | MFA- Creative Writing, Fiction 2020
James A. Michener Fellow
New York University Tisch School of the Arts | BFA, Dramatic Writing 2011
Minor in English Literature
Deans Scholar
SKILLS + PASSIONS
Award-winning and published fiction writer interested in female psychology + interior life
Fluent in Spanish
Excellent interdisciplinary collaborator
Obsessed with internet culture, particularly Gen Z
I can type freakishly fast. 175 WPM