Client: Curology
Project: Verbal identity
My Role: Verbal designer, branding, writer
I worked with Curology on naming AGENCY, their anti-aging skincare line.
Collaborating closely with Curology’s in-house marketing team, I helped shape the verbal identity of a new anti-aging skincare line and three products within it. As one of two writers hired for the project, I developed naming systems, generated 300+ name concepts, and articulated the strategic and emotional logic behind finalist directions during stakeholder presentations.