Project: Brand refresh
Role: Brand copywriter, researcher
On this branding project, we took in the complexity of Cities United’s programming and reach, and distilled it down to its visual and tonal essence.
Cities United is a national non-profit that connects every level of citizenship— from government, to law enforcement, to community organizers and movement workers— in the critical fight against gun violence. The client desired a brand refresh and activation that announced their organization and their principles to the world in a clear, direct way, to gain a stronger presence and become an active leader in the space.