Client: Curology
Project: Line and product naming
My Role: Naming
I worked with Curology on naming AGENCY, their anti-aging skincare line.
Working with in-house marketing at Curology, I was one of two writers hired as “poets” to help name their new anti-aging skincare line and three of its products. As a “poet” on this project I generated over 300 names, and attended pitch meetings where I articulated reasoning behind each top name.