Project: Digital design
My Role: Narrative storytelling, UX copy, research synthesis
Short form video markets are in cutthroat competition to draw Gen Z content creators to their platforms. How to design an in-app editing suite that gives creators the tools they need to make fun, authentic content that reaches others?
Short form video markets are in cutthroat competition to draw Gen Z content creators to their platforms. How to design an in-app editing suite that gives creators the tools they need to make fun, authentic content that reaches others?
Filters turned short form content massively popular. For our popular online platform client, myself and a team of interaction designers at IDEO interviewed Gen Z short form video creators about their experiences creating and editing content. Our goal was to figure out a way to revolutionize filters + avatars into tools content creators could use to shoot, edit, and collaborate directly into the app.
We identified four user types, and developed a suite of tools that benefited each user, organized by Avatar use type.
Here are my favorites. I was involved with concept creation from beginning to end.